Thousands of Sun readers wiil today get the opportunity to tell the chancellor what they think about Beer Tax. The 'Axe the Beer Tax - Save the Pub' today launched a national campaign to 'TEXT the Chancellor' urging him not to raise Beer Tax in next month's Budget.

The campaign was launched by a full page advert in today's Sun newspaper. To take part, simply text the word 'LOBBY' to 81025, and a message will be sent directly to Alistair Darling.

Chief Executive of the British Beer and Pub Association, David Long said:

"We know from opinion polls how unpopular the Chancellor's proposals to increase Beer Tax are. We also know how unpopular they are in Parliament. Even the Prime Minister doesn't seem to like them.

"Now it's your chance to tell Mr Darling directly want you think about them. By texting the word 'LOBBY' to 81025, a message will be sent directly to the Chancellor urging him not to put up Beer Tax any more."